Showing posts with label Pointless campaigns. Show all posts
Showing posts with label Pointless campaigns. Show all posts

Saturday, August 22, 2009

Giving Away The Skim Milk For Free


Done well, a film trailer can be almost as satisfying as full-length film. Ideally, it captures your attention while giving away just enough information to leave you wanting more. In the case of a flick like "Watchmen," the trailer was apparently far better than the movie it was attached to.

My issues with the average romantic comedy have been well documented here, but I'm always surprised by how bad the trailers are. You'd think the studios would be at least savvy enough to not give the entire plot away. The first time I noticed this was when the trailer for "No Reservations" — the Catherine Zeta-Jones/Aaron Eckhart chefs-in-love movie — aired in 2007. She's a hard-charging chef caring for her dead sister's adorable daughter! He's the fun-loving, hot new guy in the kitchen! Their styles clash, but will he be the one who shows her how to embrace life — and love? Gee, do you think? Unless you're a big fan of either actor, why would you pay 8 bucks or more to see it when the trailer tells you exactly what's going to happen?

Not to harp on Eckhart, who really is an appealing actor, but he's starring in another movie ("Love Happens") that's guilty of giving away most of its milk for free via trailer. He's a successful self-help expert in pain. Enter the beautiful florist who has sworn off men. Can these two wounded souls find love again ... together? For real?

In the same week, I saw the trailer for "All About Steve," in which Sandra Bullock's wacky, unlucky-in-love character stalks a TV cameraman played by Bradley Cooper. OK. I can see stalking Bradley Cooper, and Thomas Haden Church automatically elevates any movie. But I hate it when a trailer indicates that a morally ambiguous character is going to redeem him/herself, and is inspired to do so because of some potential love interest who "isn't like anyone I've ever met." No. Also, major points off for the use of Sara Bareilles "Love Song," which is just insulting.

Maybe the real problem is my suspicion that neither of these movies are going to be very good. Sure, there were some expected moments in the "Sex and the City" movie (Did anyone doubt that Carrie and Big would get back together?), but the journey was satisfying and too complex to be reduced to a two-minute trailer. Give me something to look forward to.

Monday, August 17, 2009

Seriously. Enough.


I realize that vampires had their fans long before "Twilight," and if I owned a store with any vampire-themed wares, I'd be promoting the heck out of them right now. I totally get it. OK?

But when I walked into Borders this weekend and saw a huge display dedicated to the Gen Y vampires of "Twilight," "Blue Bloods," etc., I was overcome with exhaustion. Maybe it's because, for the umpteenth time this year, the cover of my beloved Entertainment Weekly is devoted to some permutation of the "Twilight" saga — this time, the "New Moon" sequel. Or maybe it's because I can't walk through a checkout aisle without a publication telling me that Robert Pattinson (Edward) and Kristen Stewart (Bella) are in love/breaking up/just pals/totally doing it. And didn't I just see a commercial for the CW's new teen drama "The Vampire Diaries?"

Again, I understand that Stephanie Meyer is but one of several writers who happened to write a series of books about vampires. Hers is the biggest, and she's certainly doing her part to help keep food on booksellers' tables. (And to be fair, when the "Harry Potter" books were at their peak, bookstores were pimping every children's series that looked like JK Rowling might have had something to do with it). "New Moon" will probably be a huge hit this fall, and as I've admitted, I haven't exactly been immune to Pattinson's charms as Edward Cullen. HBO's "True Blood" seems like the kind of show I would love, and I'm looking forward to renting the DVDs and getting acclimated. But for the love of God. I feel we're at the beginning some cosmic shark-jumping moment that will end in a Disney vampire musical featuring songs by Demi Lovato.

Wednesday, June 17, 2009

Target, You Disappoint Me


Dear Target:

I am madly in love with you. You know that. Most days, I would crawl on broken glass past a Wal-Mart to get to your beautiful Thakoon T-shirts and Method body washes. The only way Wal-Mart could get me to switch teams is by hiring greeters who look like Idris Elba and Simon Baker - and maybe not even then.

That being said, Target, mixing the plus-sized clothes with the Liz Lange maternity wear is an asshole move. And do I really need to point out that the LL outfits are better looking? It's like someone at corporate said, "Fat is fat. Plus-sized, pregnant, who cares? But let's put the big girl clothes slightly behind the maternity wear, since pregnant women are only fat temporarily."

I can wear quite a few things in your Misses section now, but since my bottom half refuses to go quietly, I still need stylish, plus-sized stuff to cover it. But it's not just about me. You're better than this. You're the discount retailer with good breeding, remember? This is not behavior befitting a store that brought Thomas O'Brien to the masses, and I expect more from you.

Hopelessly devoted to you,
EDP

Wednesday, June 3, 2009

The Princess And The Peeved


So far this week, I’ve read two essays about America’s princess problem. They aren’t the first I’ve read on the subject, but this piece at The Root is the only one I’ve seen from an African-American perspective. Disney is debuting its first black princess, Tiana, via “The Princess and the Frog” later this year.

Like any good feminist raising a daughter, I’ve noticed that the princess culture, popularized by Disney, is absolutely everywhere — and it’s annoying. A few weeks ago, I took C. to a full-on princess birthday party and nearly went blind from the room full of sequins, sparkles and bright pink flotsam and jetsam. Nails were painted and dusted with glitter. Feather boas and satin slippers were donned. PrincessMania ’09 wouldn’t have been my choice for a party theme, but C. and the rest of the guests had fun.

Of course, I’d love for film studios to make more animated features about spirited girls who don’t wear ball gowns. It was a little depressing to see intrepid tomboy Dora the Explorer get the princess treatment a few years ago. And yet, I can’t work up a lot of outrage over the unveiling of the unveiling of another princess movie. As I’ve said previously, it’s a big deal for black girls to see themselves in the Disney tiara for once. Adults can have valid debates about vapid, man-dependent representations of women, but from where I’m sitting, black females haven’t exactly had the luxury of being stereotyped as fair damsels in distress (See: “Snow White”).

Besides, if you’re a 5-year-old girl, chances are that you like slightly tacky things that sparkle. This is the age when kids are acutely aware of gender differences, and some of them embrace the most obvious symbols of those differences — like princesses — with a vengeance. It would be nice if popular culture would help us out, but it’s up to parents to teach our children to get past that — and that it’s more important to be competent, confident and kind-hearted than to look like Sleeping Beauty (or Zac Efron). I’m much more worried about the bullshit yet to come, like when she turns 10 and hears her friends talking about going on diets and wearing whatever junior trollop gear the stores are peddling.

I’d prefer it if my daughter didn’t like pink quite so much, but that’s more my problem than hers. She loves her some Cinderella and Belle, sure, but she also swims and does gymnastics. She digs Wonder Woman and Supergirl — her costumes of choice the past two Halloweens — and she is far more self-assured than I was at twice her age. I seriously doubt she’s growing up with the idea that sitting around looking pretty adds up to a meaningful life.

My daughter has plenty of time to learn that being a princess is a fantasy that has little to do with being a woman. For now, I'm OK with her enjoying the sparkle.

Monday, June 1, 2009

How About We See The Movie First?


When we took the kids to see "Up" this weekend, we got a look at the trailer for Disney's upcoming animated film, "The Princess and the Frog." This is a big deal, because the movie features Disney's first African-American princess, Tiana. Having grown up in the Obama era, my children have no idea how significant this is. But I couldn't help sneaking glances at my 4-year-old daughter C. to gauge her reaction. She didn't say anything about the princess being "brown" — her term for herself — but she was clearly stoked. C. is all about the princesses.

Old Disney movies, products of their time, have had some howlingly racist moments in them. But the company isn't stupid, and it wants Tiana & Co. to make lots and lots of money. Think of the dollars to be made in merchandising alone. Disney needs black parents and their daughters to like "The Princess and the Frog."

That's why I'm a little annoyed that people are already branding the movie racially insensitive (See the New York Times story here.) Critics say it's wrong to set the fairy tale in New Orleans because of the Katrina tragedy and — Jesus Christ — that the prince is too light-skinned. Seriously.

True, the prince isn't easily racially identifiable, as he has straight hair and tan skin. But that makes sense, given that New Orleans has long been a multicultural city. And so what if he's not black? I hate to invoke Barack Obama (again), but given that our president has a white mom and an African dad, isn't a bit silly to demand that the prince look a certain way? To be perfectly honest, it's more important that Tiana herself has clearly African-American features and dark brown skin. The female beauty standard in this country still skews Caucasian, so when the person wearing the tiara doesn't, it matters. The powers at Disney (or at least their consultants) seem to understand this.

More to the point, I wish people would wait to see a movie before condemning it or accusing it of all kinds of offenses. Maybe the movie will make me cringe in horror when I see it, or maybe it'll just suck. Until then, I'm going to assume that Disney wants Tiana to take up residence in my home alongside High School Musical and Phineas and Ferb.

Thursday, May 14, 2009

I Have A Bad Feeling About This



My husband claims that I'm a movie snob, but I really don't know enough about film to qualify for the label. While my tastes tend to skew Miracle 5, I will not turn down a well-executed blockbuster or mainstream movie. Plus, I own "Twilight," so that's a blow to my credibility right there.

However, there are certain kinds of movies that I almost always refuse to see. Anything overly earnest that beats me over the head with "uplift" is a non-starter. But even worse are movies whose promotional posters might as well say, "You're a chick, so you'll like this." I might make an exception if I really like the actress (Isla Fisher's "Confessions of a Shopaholic" comes to mind), but not even Ann Hathaway could persuade me to see "Bridal Wars." Kate Hudson was in it, and she seems to specialize in the kind of films I'm allergic to.

Which brings me to "My Life in Ruins," a rom-com starring Nia Vardalos of "My Big Fat Greek Wedding" fame (Never saw it). My friend M. sent me a link to the trailer with the note, "I dare you not to throw up." Wow. It's like someone put "How Stella Got Her Groove Back," "Under the Tuscan Sun" and "Hope Floats" in a blender and added an extra helping of cliches. I knew it was headed downhill when Vardalos' wacky heroine revealed, "I came (to Greece) to reconnect with my soul. Find my mojo." For real?

By the time the trailer faded out to the strains of Natasha Bedingfield's "Pocket Full of Sunshine," I did feel a little queasy. But this movie will probably make gobs of money, so what do I know?